The freedom of
cash, whenever
you need it

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  Responsible Lending
  We pride ourselves on responsible lending to keep you in control. More...

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  On Target Loans
  You can borrow just the right amount to cover your short term needs. Apply...

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  Customer Satisfaction
  Our Customer Service team will respond to your emails promptly. Contact...

Charges

We have ensured through our payday loans that you get the money you need as fast as possible and with as little fuss as possible. So here’s the payback detail.

We charge £25 for every £100 you borrow in other words you lend £100 and pay us back £125 or you lend £200 and pay us back £250 and so on.

You Borrow	You Payback
£100	£125
£200	£250
£300	£375
£400	£500
£500	£625
£600	£750
£750	£937.50

Transparency

We’ll always tell you upfront what the cost of your cash advance will be. There are no catches or extra costs to worry about, providing you stick to your side of the deal. Our service has a high APR on the face of it, but bear in mind that APR is a measure of annual interest and a AdvancePlus loan is only for between one day and a month.

Using APR when considering a cash advance is a bit like trying to plan a short hotel break using the theoretical cost if you were to stay all year!

So why does your APR seem so high?

The rules and regulations that govern financial payday loans companies like ours state that we must show you the Annual Percentage Rate (APR).

APR’s are calculated based on paying a fixed amount of interest annually, are more intended for mortgages and credit cards and do not suit cash loans.

If you borrowed £100 and paid back £25 every month for a year it would be very expensive.

However, payday loans are taken for a maximum term of 31 days, and so APR’s are not the best way to measure how competitive our rates are.

We would prefer to focus on the amount you pay back in total rather than on APR. We are confident that we offer the most competitive rates in the market for this service.